Tracker is a personal and vehicle tracking provider. Their brand positioning plays in a far more emotional space than South Africa's many other tracking brands, focusing less on the intrinsics and more on the human benefits of the product.

Our story is based on true events surrounding Wiley Pitman, a corner store owner in 1940s Florida. He's famed for being the man behind the scenes that took a young Ray Charles under his wing and taught him how to play piano. This gave us the ideal analogy for Tracker: it pays to look after the things that matter.