Fluff, waffle, gumph… whatever you want to call it, the world is full of unnecessary drivel that stands in the way of us getting to the point. An off-hand joke I made about redaction ending up becoming the big idea for the first ever global campaign for Sprite Zero Sugar where our heroes keep their cool in the face of heat by cutting out the unnecessary from their lives - just like we cut out the sugar from Sprite Zero Sugar - leaving them to be refreshed with nothing but the delicious taste of Sprite.