M-Net Movies is a series of 8 TV channels packed with an almost infinite number of great movies. Movies so great, in fact, that you'll do almost anything to make sure you're at home to watch them.

We brought this idea to life with a TV spot to promote the channel, telling the story of a guy who befriends a homeless man for less-than-altruistic purposes. Although the initial budget for the ad got slashed by 90% and we had to completely rethink the style and art direction days before the shoot, the simple, low-fi look and feel ended up giving the ad a unique charm all its own.

Fun fact: the spot got pulled after a week of flighting because someone complained that we were encouraging people to abuse the homeless. Whoops.