Tweeted by Banksy himself as "a piece of art" and found regularly popping up on those “OMG best outdoor ads EVER” Buzzfeed articles, this piece for Feed SA remains one of my favourites.

Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets, more fortunate citizens tend to drive by and ignore them.

We were briefed to help Feed SA target consumers more efficiently in order to increase contributions. So, we placed decals of hungry, begging street children at the bottom of supermarket shopping trolleys bearing the Feed SA website and the line, “See how easy feeding the hungry can be?” Any food placed into the trolley appeared to be going to the child.

We also shot this ourselves on the agency camera and printed it in-house, proving that sometimes all you need to make a difference is a good idea (and a tweet from Banksy.)